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Yahoo::Marketing is an interface for Yahoo! Search Marketings Web Services.

SYNOPSIS

This collection of modules makes interacting with Yahoo! Search Marketings Web Services as easy as possible.

Sample Usage:

use Yahoo::Marketing::Keyword;
use Yahoo::Marketing::KeywordService;

my $service = Yahoo::Marketing::KeywordService->new;

# setup your credentials

$service->username( your username )
->password( your password )
->license( your license )
->master_account( your master account ID )
->account( your account ID )
->endpoint( https://sandbox.marketing.ews.yahooapis.com/services );

# OR

$service->parse_config( section => sandbox );


# create a keyword object, and add it

my $keyword = Yahoo::Marketing::Keyword->new
->adGroupID( $ad_group_id )
->text( some text )
->alternateText( some alternate text )
->sponsoredSearchMaxBid( 1.00 )
->status( On )
->advancedMatchON( true )
->url( http://www.someurl.com )
;

my $keyword_response = $service->addKeyword( keyword => $keyword );

# added keyword will have ID set

my $added_keyword = $keyword_response->keyword;
...

Yahoos Marketing API allows you to manage your search marketing account in an automated fashion rather than manually. The API is exposed as a standard SOAP service that you can make calls to. This set of modules is designed to make using the SOAP service easier than using SOAP::Lite (for example) directly. There are 2 main types of modules available.

The service modules (CampaignService, AdGroupService, BidInformationService, etc) are used to make the actual calls to each of the SOAP services in the API. The other type of module provided are the complex type modules, each of which represents one of the complex types defined in one of the WSDLs of the SOAP service. Examples include Campaign, AdGroup, Ad, PendingAd, CreditCardInfo, etc.

Yahoo::Marketing will call LocationService for you, and cache the results. This should be completely transparent. See the documtation for cache, cache_expire_time, purge_cache and clear_cache in Yahoo::Marketing::Service for more details.

Yahoo::Marketing::Ad is an object to represent a Yahoo Marketing Ad.

SYNOPSIS

See http://ysm.techportal.searchmarketing.yahoo.com/docs/reference/dataObjects.asp for documentation of the various data objects.

METHODS

new

Creates a new instance

get/set methods

ID
accountID
adGroupID
contentMatchQualityScore
description
displayUrl
editorialStatus
name
shortDescription
sponsoredSearchQualityScore
status
title
update
url

get (read only) methods

createTimestamp
deleteTimestamp
lastUpdateTimestamp

Yahoo::Marketing::Service is a base class for Service modules.

SYNOPSIS

This module is a base class for various Service modules (CampaignService, AdGroupService) to inherit from. It should not be used directly.

There are some methods common to all Services that are documented below.

See also perldoc Yahoo::Marketing::AccountService ...::AdGroupService ...::AdService ...::BasicReportService ...::BidInformationService ...::BudgetingService ...::CampaignService ...::ExcludedWordsService ...::ForecastService ...::KeywordResearchService ...::KeywordService ...::LocationService ...::MasterAccountService ...::UserManagementService

Please see the API docs at
http://ysm.techportal.searchmarketing.yahoo.com/docs/gsg/index.asp#services
for details about what methods are available from each of the Services.

Yahoo::Marketing::AdService is an object that provides access to Yahoo Marketings Ad SOAP Service.

SYNOPSIS

See EWS documentation online for available SOAP methods:
http://ysm.techportal.searchmarketing.yahoo.com/docs/reference/services/AdService.asp

Also see perldoc Yahoo::Marketing::Service for functionality common to all service modules.

new

Creates a new instance

Yahoo::Marketing::Keyword is an object to represent a Yahoo Marketing Keyword.

SYNOPSIS

See http://ysm.techportal.searchmarketing.yahoo.com/docs/reference/dataObjects.asp for documentation of the various data objects.

METHODS

new

Creates a new instance

get/set methods

ID
adGroupID
advancedMatchON
alternateText
sponsoredSearchMaxBid
status
text
update
url
watchON

get (read only) methods

accountID
canonicalSearchText
createTimestamp
deleteTimestamp
editorialStatus
lastUpdateTimestamp
phraseSearchText
sponsoredSearchMaxBidTimestamp

Yahoo::Marketing::AdGroup is an object to represent a Yahoo Marketing AdGroup.

SYNOPSIS

See http://ysm.techportal.searchmarketing.yahoo.com/docs/reference/dataObjects.asp for documentation of the various data objects.

new

Creates a new instance

METHODS

get/set methods

ID
accountID
adAutoOptimizationON
advancedMatchON
campaignID
contentMatchMaxBid
contentMatchON
name
sponsoredSearchMaxBid
sponsoredSearchON
status
watchON

get (read only) methods

contentMatchMaxBidTimestamp
createTimestamp
deleteTimestamp
lastUpdateTimestamp
sponsoredSearchMaxBidTimestamp